Dubai, a city known for its opulence, has added yet another indulgence to its roster of global sensations—the viral FIX Dessert Chocolatier chocolate bars. These handcrafted treats, which blend Middle Eastern flavours like pistachio, kunafa (a crispy Arabic pastry), and tahini, have ignited a frenzy on social media platforms such as TikTok and Instagram, turning them into a must-try item for tourists and locals alike.
Founded by Sarah Hamouda in 2021, FIX Dessert Chocolatier only recently shot to global fame after a viral video showcasing its "Can’t Get Knafeh of It" chocolate bar garnered over 70 million views on TikTok. The blend of traditional flavours and luxurious, chunky designs quickly captured the attention of food influencers and social media users worldwide.
What makes these chocolates so desirable, apart from their unique ingredients, is their exclusivity. FIX’s artisanal bars are produced in limited batches—often selling out within minutes on food delivery apps in Dubai, such as Deliveroo. This scarcity has even spawned a resale market where the bars are sold at inflated prices abroad, further fuelling their mystique.
Photo: Gulf News
In addition to their viral appeal, FIX Dessert Chocolatier has caught the eye of Dubai royalty. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum recently collaborated with the brand to create an exclusive flavour, Emirati Halwa, adding another layer of allure to the already prestigious brand.
The surge in popularity is a testament to the power of social media in shaping modern food trends. If you’re in Dubai, don’t miss the opportunity to try these viral treats, and make sure to grab a bar before they disappear—because, much like Dubai itself, they’re all about exclusivity and luxury.
Photo: CNN
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