On June 24 at 3pm, McDonald's Singapore unveiled a unique digital collectible experience for its fans via the McDonald's app. Powered by Bandwagon Labs and creatively designed by the local art collective Tell Your Children, this initiative introduced 3,000 exclusive McNugget-themed digital collectibles.
Credit: Macdonald's SG Instagram
A Limited-Edition Collectible
The collectibles, each uniquely designed, were available on a first-come, first-served basis with each account eligible to mint only one collectible.
The excitement surrounding the event was palpable, as collectors eagerly awaited their chance to own a piece of McDonald's digital memorabilia.
Notably, the minting process was free of gas fees, making it accessible and cost-effective for all participants.
Exclusive Perks for McNugget Holders
One of the immediate perks of being a McNugget Holder was a free 6-piece McNuggets, adding a delicious real-world reward to the digital collectible.
This blend of virtual and tangible benefits highlights McDonald's innovative approach to customer engagement and brand loyalty.
Credit: McDonald's SG App
A New Era of Digital Collectibles
This launch marks McDonald's Singapore's foray into the realm of digital collectibles, showcasing a seamless blend of technology, art, and brand experience. The collaboration with Bandwagon Labs and "Tell Your Children" has set a high standard for future digital endeavors, emphasizing creativity and community engagement.
The excitement of minting a unique McNugget collectible and the added perks for holders exemplify McDonald's commitment to staying at the forefront of digital trends while rewarding their loyal customers in new and engaging ways.
Komentar